Schemes & Promotions are great! They build new customers, retain existing ones and bring back old or lost customers to your business. It gives you contacts and leads for your marketing efforts and helps you learn your customers sentiments. Promotions are good to increase brand awareness, promote new products or outlets, increase traffic and conversions. It also helps your customers in quick decision making and builds sales and profits.
What you need to promote your newly opened outlet is regular footfall. Punch cards, visit based promotions ensures you convert all your visitors into regular guests by engaging them into a series of visits. Each or selected visit is rewarded with free items, cash back, discount or special price, such as free item on 2nd visit, 10% cashback on 5th visit, 25% discount on 9th visit, and more for a pre-defined period of time. Encouraging a customer to visit a number of times within a specified time period by reminding her of various benefits of each visit. You have visited 4 times and you’re entitled for 10% cashback on 5th visit.
Incentivize your customers to return to your outlets by rewarding them to visit after 7 days by sending a limited time offer, exactly 4 days after their visit. Rs.100 credited to your account valid for 3 days.
Remind customers with a limited time coupon code on the 10th day to visit the outlet in the next 5 days. Buy 1 Get 1 using the coupon code BOGOXOXO valid for 5 days.
Recall customers who have not visited for more than 90 days, by sending them bigger rewards, 500 points added to your account fully redeemable in next 10 days.
Sometimes what you’re looking for comes when you’re not looking at all. On registration, a new customer is rewarded with some bonus points or cashback or some discount coupon redeemable on first order.
Using revenue based schemes, an extensive range of discount offers can be set. You can offer a discount in % or discount in amount, the special price of a particular item on or above the particular sale value.
Rewarding loyal customers with bonus points on every visit, on top of usual loyalty benefits, to encourage them to visit more. 25 loyalty points on every visit for gold club members or 15 loyalty points on every visit for silver club members, irrespective of the amount spent at the outlet.
Re-engages your customers based on their historical data such as spending patterns, frequency active, inactive, new or inoperative status. You may also create and administer reward points.
Product based promotions helps while you’re introducing a new item to your menu or want to promote a set of products or promote low selling items.
Schemes builds new customers for your business, retains existing ones and brings back old or lost customers. Promotions are good to increase brand awareness, promote new products or outlets, increase traffic and conversions. It also helps you convert your dead stock into sales.
You will get to use multiple types of promotions such as Automated Promos that triggers and increases customer frequency, engagement schemes that builds engagement on the basis of recency of visits, instant rewards and schemes that surprises your customers with instant rewards, spent based schemes by rewarding your customers by their spent, visit based promotions that incentivises the customers based on their visit in particular period, reengagement promotions which recalls a lost customer and product based promotions to increase the visibility and promote a particular or a group of products.
