Thursday 24-Nov-2011 is a historical event for Indian retail industry when the Union Cabinet has decided to allow up to 51% FDI in multi-brand retail. It also increased the FDI limit in single-brand retail to 100% from 51%.
This is how Indian government thinks of FDI
- Common people: It will create up to 10 million (100 lakhs) jobs in next 3 years
- Farmers will get more than 12-15% of the consumer price they get for fruit and vegetables. 70% of retail is in food items and these are mostly sourced locally. Government will have the first right over procurement of farm produce.
- Consumers will get products at cheaper prices, as competition will bring down price.
- Small industry: 30% Mandatory sourcing from small-scale sectors will help small industry. Ikea already sourcing 30% of input from India.
- Back end infrastructure: Approval only after investor meet all conditions, including 50% investment in back end. This will being several billion dollars of Investment in retail and the infrastructure will develop.
And its answer to one who protest
- The subject is in the concurrent list and the Center has the power to make laws
- States can stop retailers under the local laws
- The retail companies will build the back-end infrastructure that is vital to cut wastage in India's $450-billion (Rs 2.3 lakh crore) retail industry.
- Only 53 cities out of 581 towns and cities in India will meet the one million norms (a minimum of 10 lakh population).
- Countries like China, Brazil, Indonesia, Chile allow 100% FDI and have seen tremendous growth
But what about the Indian Retailer?
There are approximately 1 crore 40 lakhs retail shops. We think that 70 lakhs of these retail shop will have to close their doors.
Only 5% of it is organized retail. Organized retail is often mistaken with a retail with a self service system with barcode and computers. Organized retail means much more than that.
Most of the retail business is family owned business where they think of profit = sale – cost. Most of the time they do consider their own salary, interest and rent as cost.
Which Indian retailer will survive?
- Those who has already earned a lot to be sufficient for next 2-3 generations.
- Those who has diversified have alternative source of income or whose next generation are in to jobs such as engineer and doctors.
- Those who are really converting there business in to a organized business using systems and process.
In my opinion a retailer will surely survive if she thinks of improving and controlling the following
- Stock Productivity
- Area (Space) Productivity
- Staff Productivity
- Sales & Purchases
- Trade creditor and debtors
- Bank and Cash balance
- Profit margin
- Control expenses and other cause of erosion of margin
- Customer satisfaction.
Please share your thoughts.
More info from
FDI in retail: Government sells multi-brand FDI with best bargains
FDI in retail: Big retailers like Bharti,Videocon step on gas after FDI boost
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