Similar to Relationship Marketing, another curcial aspect in Retailing is Service Marketing.
Services marketing is marketing based on relationship and value and is used to market a service. Marketing a service-base business is different from marketing a goods-base business. There are several major differences, including:
- Lack of Ownership
- The buyer purchases are intangible
- The service may be based on the reputation of a single person
- It’s more difficult to compare the quality of similar services
- The buyer cannot return the service
Common services offered by Retailers
- Gift Wrapping
- Home Deliveries
- Free Installation
- Free Alteration
- Including Batteries in electronic items
- Customer friendly Returns and Exchange policies
