The goal: NO EXCESS INVENTORY These days, independent retailers cannot afford one piece of excess inventory. Storage costs, insurance, pilferage, damage, depreciation, taxes and interest on loans add up to 30 percent annually to the cost of the goods...
Which aspect of your restaurant appeals to a customer most? I assume you are thinking food quality and service. While you are doing everything to maintain the highest quality of food items (both in terms of menu spread and...
Dear Retailer, Can you relate to any of these statements? You’ve set up a Retail Software but still don’t “get” what it should do for you. You’re amazed with fellow retailer’s activities and customer traffic. You can see the...
Similar to Relationship Marketing, another curcial aspect in Retailing is Service Marketing. Services marketing is marketing based on relationship and value and is used to market a service. Marketing a service-base business is different from marketing a goods-base business....
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” When we discuss relationship marketing in retail we land up discussing Customer Relationship Management. Anything and everything that one can do to...
Retailing is the selling of goods and services to the ultimate consumers, in the quantities they require and from places most convenient to them. Retail trades of the smallest scale—like selling of matchsticks, have entry barriers that are almost...
